Client
retention is important for a myriad of reasons, but the steps that you can take
to retain clients don’t always have to be a mystery. Your clients will love the
small details that you include in your appreciation mailers. The Nerium
International family prides themselves in showing how much they care. Attention
to the small details is a wonderful indication of the truth that you are thankful
for each of your individual clients and his or her business. Here, you’ll find
“Part 1” of strategies that will tell of your willingness to take the time to
show each of your customers how valuable they truly are.
Strategy1:
Thanking
individuals for their business.
Content
within “thank you mailers” can get tricky, but follow these tips for a successful,
sincere approach:
-Keep the main message short and
sweet
Of
course you’d love to gush about your product, promote your brand and go on and
on about how much you value your client. However, keeping your main message
brief is likely to be more effective than a “newsletter” style update. I’ll
introduce ways to incorporate extra information later on, but for now, know
this: a little bit of text is plenty to get your main point across.
-Possible key points to include in
your message
The
gist of a “thank you” mailer should, most importantly, let your clients know
that you are happy to have them. Feel free to include one-liners like “look
forward to these upcoming products _____.” Additionally, if the mailer is sent
out a week or so before a major holiday, an appropriate closer may be “I hope
that your holiday season is merry and bright,” or “I am thankful for your
business and for the opportunity to wish you a very happy Thanksgiving.”
Strategy 2:
Thank your
clients on a random Tuesday
There’s no
reason to wait for a holiday to send out thank you notes! Everyone loves to
receive validation and “no-reason” gifts are often the best kind. Thanking
clients for their presence doesn’t require a special occasion. Let them know
that the fact that they believe in your brand and are giving you the
opportunity to share your product is occasion enough!
Strategy 3:
Consider
sending anniversary celebration mailers
Once you have
clients that are approaching the one-year mark, acknowledge their loyalty. Regardless of whether you have a small
handful of long-term clients or a long list of fans that are committed to your
brand, sending out a “thank you” for their investment is a wonderful way to
show that you care.
Following
through with your clients lets them know that they are important and that you
and the brand you are creating wouldn’t dare dream of letting their business go
unnoticed. Appreciation mailers take only a few hours out of your day and they
may be the key to retaining clients for a lifetime. Look forward to our
upcoming Part 2 of “Fantastic Follow-up Strategies for Retaining Clients” and
thank you for your commitment to sharing the tried and true results of the
Nerium Experience!
No comments:
Post a Comment