Thursday, February 20, 2014

Building a Nerium Home Business with Proven Relationship Marketing




When marketers hire celebrity spokespeople, they’re hoping consumers associate the celebrity’s legacy with their product. They’re appealing to consumers that put trust in names they know and like. However, the weakness of this method is that consumers often need more than just familiarity to trust a spokesperson—they want someone that knows them back.


This type of trust is garnered through relationship marketing. Using this strategy, brand representatives earn customer loyalty with personal attention focusing on high customer satisfaction. Instead of using a mass-produced, impersonal advertising campaign, consumers see that relationship marketers take the time to get to know their needs. Brand partners are motivated to maintain customer loyalty, as a happy long-term customer results in commissions and other compensation. 

However, the product and company you’re working with is a huge factor in the success of relationship marketing. Potential brand representatives should look to companies and companies experiencing impressive growth with room for more, like NeriumAD. Containing Nerium oleander extract, this revolutionary skin cream improves the appearance of fine lines, wrinkles, and other signs of aging. In addition to the night cream, you can use NeriumAD Age-Defying Day Cream for best results.

Let’s take a look at a few more reasons why NeriumAD is a great choice for relationship marketing and building a business out of the home: 

Nerium offers training and support.
Relationship marketing doesn’t work as well if the brand only connects to partners through a monthly shipment—potential customers trust marketing that comes from knowledge of the product and the company that produces it. 

Nerium helps Brand Partners get their business rolling by offering a foundation of training and leadership, along with continued support as partners build their business. Many people have the skills to represent a brand, but need guidance to develop their marketing skills without taking the time for school or rigorous training. NeriumAD’s Brand Partners get to jumpstart their business with a launch kit and receive access to ongoing training and leadership. 

Word of mouth is the best advertising. 

Signs continue to point to word of mouth as the most successful type of advertising. A recent Neilson study found that 84% of consumers trust word-of-mouth recommendations from people they know more than other advertising sources. The other strength of word-of-mouth is that it’s easier to target an audience that would be interested in your product. Brand partners come into contact with many people every day, and can filter their network for those interested in Nerium’s results. 

Beauty and skincare is a personal business. 

There’s a good reason why so many beauty advertisements sound like they’re trying to be your best friend. Consumers feel like the products they use in front of the bathroom mirror are personal and intimate. It’s one of the first things they think about before going to sleep and then again when they wake up. To find the right beauty and skincare products like NeriumAD, consumers want to talk to someone they know.

Along with access to NeriumAD’s relationship marketing model, Brand Partners have great compensation and many other benefits to enjoy. Don’t wait any longer to find out how you can build your home Nerium business.

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