Fantastic Follow-up Strategies for Retaining Clients (Part 2)

Looking for ways to make sure your mailer doesn’t get dismissed? Look no further! In Part 1 of “Fantastic Follow-up Strategies for Retaining Clients” we reviewed an assortment of solutions for increasing client retention. However, strategies 1-3 are just the beginning of our success secrets! Read on for additional ways to please the people that make your career extraordinary.

Strategy 4:

Consider sending handwritten letters

You don’t have to be a graphic designer or even know a graphic designer to send an impressive letter of appreciation. In fact, a short handwritten note is the perfect way to make a client feel valued. Most businesses rely on over-the-top images and fabulous fonts to relay their message. A sincere handwritten paragraph is becoming something of a rarity. Make your business stand out make and your style of customer appreciation a commodity with a handwritten note. You will certainly view the few minutes that it takes to pen a “thank you” as a minimal effort the moment your client retention rate begins to skyrocket.

Strategy 5:

Don’t underestimate the impact of handwritten envelopes

How often have you trashed a letter from a business because you assume it is junk mail? An overuse of logos and a lack of personal touches tempt most of us to disregard a message. Go ahead and handwrite the address and return address. Add your own flair to the envelope by writing “Thank You!” “Happy Holidays!” etc. on the bottom left corner. Your clients will love the special attention. More importantly, when someone glances at an envelope that features real, human handwriting versus an expensive font, they cannot help but be intrigued.  Your “thank you” will never be tossed aside if its appearance says “thoughtful” rather than “generic.”

Strategy 6:

Specialty stamps are a spectacular way to garner attention

Next time you are at the post office, ask to browse their catalog of specialty stamps. (Specialty stamps are also available for order online.) Carefully consider your selections and gravitate towards unique stamps that are crowd-friendly and neutral when it comes to messaging. Stray from the inclination to make an intense statement with your postage choice. Instead, choose something neutral and universally engaging or enjoyable. Your goal is to decorate an envelope so that your parcel will boast a cheery, eye-catching stamp. Taking this tiny extra step will help ensure that your mail-outs don’t get discarded.

Feel free to post your own tips in the comments section below. Let’s build our brand and strengthen our relationships. Sharing knowledge and a love for bettering our lives are paramount to the members of the Nerium International community!