When marketers hire celebrity spokespeople, they’re hoping
consumers associate the celebrity’s legacy with their product. They’re
appealing to consumers that put trust in names they know and like. However, the
weakness of this method is that consumers often need more than just familiarity
to trust a spokesperson—they want someone that knows them back.
This type of trust is garnered through relationship
marketing. Using this strategy, brand representatives earn customer loyalty
with personal attention focusing on high customer satisfaction. Instead of
using a mass-produced, impersonal advertising campaign, consumers see that
relationship marketers take the time to get to know their needs. Brand partners
are motivated to maintain customer loyalty, as a happy long-term customer
results in commissions and other compensation.
However, the product and company you’re working with is a
huge factor in the success of relationship marketing. Potential brand
representatives should look to companies and companies experiencing impressive
growth with room for more, like NeriumAD. Containing Nerium oleander extract, this revolutionary skin cream improves the
appearance of fine lines, wrinkles, and other signs of aging. In addition to
the night cream, you can use NeriumAD Age-Defying Day Cream for best results.
Let’s take a look at a few more reasons why NeriumAD is a
great choice for relationship marketing and building a business out of the
home:
Nerium offers
training and support.
Relationship marketing doesn’t work as well if the brand
only connects to partners through a monthly shipment—potential customers trust
marketing that comes from knowledge of the product and the company that
produces it.
Nerium helps Brand Partners get their business rolling by
offering a foundation of training and leadership, along with continued support
as partners build their business. Many people have the skills to represent a
brand, but need guidance to develop their marketing skills without taking the
time for school or rigorous training. NeriumAD’s Brand Partners get to
jumpstart their business with a launch kit and receive access to ongoing
training and leadership.
Word of mouth is the
best advertising.
Signs continue to point to word of mouth as the most
successful type of advertising. A recent Neilson study found that 84% of
consumers trust word-of-mouth recommendations from people they know more than
other advertising sources. The other strength of word-of-mouth is that it’s
easier to target an audience that would be interested in your product. Brand
partners come into contact with many people every day, and can filter their
network for those interested in Nerium’s results.
Beauty and skincare
is a personal business.
There’s a good reason why so many beauty advertisements
sound like they’re trying to be your best friend. Consumers feel like the
products they use in front of the bathroom mirror are personal and intimate.
It’s one of the first things they think about before going to sleep and then
again when they wake up. To find the right beauty and skincare products like
NeriumAD, consumers want to talk to someone they know.
Along with access to NeriumAD’s relationship marketing
model, Brand Partners have great compensation and many other benefits to enjoy.
Don’t wait any longer to find out how you can build your home Nerium business.
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